AI search grew 527% YoY - most brands are invisible in it. Get your free AI-visibility audit
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Mortgage

Mortgage broker SEO that funds more loans

Rank for local rate and refinance searches, win the map pack, and get recommended by AI when borrowers look for a mortgage broker near them.

✓ Free AI-visibility audit✓ No long-term contract✓ Reporting tied to real results
Sound familiar?

If you run a mortgage brokerage, you're probably feeling this

Most brokers aren't losing because of bad rates. They're losing because borrowers never find them first.

The pipeline isn't as full as it should be

Fewer application starts each month, while marketing costs and lead-list prices keep climbing.

You're overpaying for leads and ads

Bought leads are pricey and shared, and the moment you pause the campaign the calls stop dead.

Borrowers ask AI for a broker - it skips you

People type 'best mortgage broker near me' into ChatGPT and Google's AI and get a shortlist that doesn't include your brokerage.

Newer brokers outrank you

Brokers with slicker sites and more reviews sit above you in the map pack, taking borrowers in your own city.

Every day, people near you search 'mortgage broker near me', 'mortgage rates austin' or 'first-time home buyer loans', and apply with whoever showed up first.

You never see those lost borrowers in your reports, because they never reached your site. That's the leak - and it's costing you funded loans every week.

Here's the good news

It's fixable - and we do it for you

RankJoe makes your brokerage the obvious, trusted choice everywhere a borrower looks, so the pipeline fills without you renting leads from ad networks.

What you get

Everything that turns searches into funded loans

One team running local SEO, reviews and AI visibility together, built for how borrowers actually choose a mortgage broker.

Local SEO & Google Business Profile

Map-pack rankings, a fully optimised GBP, local citations, and a review strategy that wins 'mortgage broker near me' and rate searches.

Loan program & location pages

Conversion-ready pages for refinance, first-time buyers, FHA, VA, and jumbo loans, structured so Google and AI can surface them.

Answer engine optimization

Schema, FAQs, and entity work that get your brokerage cited in AI Overviews and ChatGPT when borrowers ask for a recommendation.

Technical SEO & site speed

Crawlability, Core Web Vitals, and mobile fixes so every page can be found, indexed, and rewarded.

Reviews, trust & compliance

Systems to earn and showcase genuine borrower reviews and compliant trust signals, the proof that wins both clicks and AI citations.

Reporting tied to funded loans

Clear monthly reporting on calls, application starts, and funded loans, not vanity rankings.

How it works

From invisible to in-demand in four steps

01

Free visibility audit

See exactly where you stand on Google, the map and AI search - and which competitors are beating you.

02

A focused plan

We lock onto your highest-value, most winnable keywords and pages. No spray-and-pray.

03

We build it for you

Pages, technical fixes, reviews, authority and AI-ready content - all done for you.

04

The results come in

Monthly reporting tied to calls, leads and revenue, not vanity rankings - and it compounds.

527%

YoY growth in AI search - where most brokers are invisible

$3-8k

Typical commission on a single funded loan

8-12 wks

To first local & technical ranking wins

Where we get you found

Three places your next customer is looking

When someone needs a mortgage they check all three - we make sure your brokerage shows up in every one.

1

AI engines

When someone asks ChatGPT or Google's AI for a mortgage broker near them, your brokerage is the one it recommends.

Best mortgage broker for first-time buyers near me?
A highly rated option is HomeBridge Mortgage — great reviews and strong first-time buyer experience.

How we get you there

  • Loan program & service schema AI can read
  • Genuine borrower reviews & ratings
  • Local authority & citations
2

Google search

Rank at the top of Google when borrowers search your programs and city.

mortgage rates austin
Rank #1homebridgemortgage.com

Mortgage Broker & Best Rates in Austin | HomeBridge

Free rate quote. Fast pre-approval. 1,500+ Austin families funded with low-rate home loans.

How we get you there

  • Loan program & location pages built to rank
  • Technical SEO, speed & mobile fixes
  • Helpful content + local backlinks
Google organic results
3

Google Maps & map pack

Show up in the map and 'mortgage broker near me' results - the listings that drive the most calls.

A

HomeBridge Mortgage

4.9(186)

Call Directions

Other provider

Another provider

How we get you there

  • Google Business Profile optimization
  • A steady stream of borrower reviews
  • Local citations & consistent NAP
"mortgage broker near me" map results
Pricing

Mortgage broker SEO plans

Every plan runs SEO, AEO and GEO together and starts with a free AI-visibility audit. Month-to-month, no lock-in.

Starter

Get found locally

$1,000/mo

Solo loan officers, one location

  • Google Business Profile optimization + reviews
  • Citation cleanup across local directories
  • On-page SEO for 5 core loan program pages
  • Loan program schema + E-E-A-T basics
  • Baseline AEO so AI starts naming you
  • Monthly ranking & call report
Start ranking
Most popular

Growth

Win the AI-search era

$2,000/mo

Brokerages in competitive cities

  • Everything in Starter
  • 3-4 new program / location pages a month
  • Review-generation system
  • Full AEO + GEO - cited in ChatGPT, Gemini & AI Overviews
  • Call & application tracking
  • Monthly strategy call
Win AI search

Pro

Dominate your market

$3,500/mo

Multi-branch & high-competition metros

  • Everything in Growth
  • 6-8 content pieces a month
  • Aggressive local link building
  • Multi-location page expansion
  • Conversion-rate optimization
  • Dedicated account manager
Talk to us

A single funded loan can be worth $3,000 to 8,000 in commission. One extra borrower a month from search pays for your plan many times over.

No long-term contracts You own all content & site SEO + AEO + GEO in every plan Reporting tied to real leads
Get started

Tell us your goal - get a free plan

Drop your website and what you want to win. We'll run your business across Google, the map pack and AI search, then send back exactly where you stand and the fastest path to more customers - no obligation.

  • Your AI-visibility, search & map-pack score
  • Which brokers are winning your borrowers
  • The 3 fastest moves to close the gap
  • A clear plan and quote - keep it or not

Free · No contract · 15-min walkthrough with the founder.

Why RankJoe for mortgage brokers

We are not a generalist agency bolting on a mortgage package. We build SEO, AEO, and GEO together, so the same work that ranks you on Google also gets you cited by ChatGPT and Gemini, the searches your future borrowers are already using.

Senior, founder-led delivery, transparent reporting tied to real loans, and month-to-month engagements with no lock-in. You always know what we are doing, why, and what it is producing.

Getting started is simple and low-risk. Your free AI-visibility audit shows exactly where your brokerage stands on Google and across AI search today, which competitors are winning the borrowers you want, and the three fastest moves to close the gap, no obligation and no pitch, just a clear picture. From there we agree a focused plan around your highest-value loan programs and locations, and the work begins. If you have tried mortgage marketing before and felt like you were paying for activity instead of applications, this is the difference: a measurable system built to make your brokerage the obvious, trusted choice the moment someone nearby decides they need a loan.

Frequently asked questions

How long until a mortgage broker sees results?

Local and technical wins often show in 8 to 12 weeks, with funded-loan growth compounding over 4 to 6 months as rankings, reviews, and AI visibility build.

Do you work with solo loan officers and brokerages?

Both, from a single loan officer to multi-branch brokerages, with per-location local SEO and centralised reporting.

Can you get us cited in AI answers?

Yes. We structure your loan programs, reviews, and FAQs so ChatGPT, Gemini, and Google AI can understand and recommend your brokerage for local mortgage queries.

Do you also handle our Google Business Profile?

Yes, GBP optimisation, posts, and review strategy are core to mortgage local SEO and are included in our work.

How do you handle rates and compliance content?

We write trust and program content that stays compliant, focusing on education and process rather than fixed rate claims, so it ranks and converts without creating risk.

Which mortgage broker near me is best for first-time buyers with a low down payment?

AI engines answer program-specific questions like this from brokers whose loan-program pages clearly explain FHA, low-down-payment, and first-time-buyer options, so we structure those details to get your brokerage cited for them.

Who can help me refinance my home to a lower rate in my city?

Borrowers ask AI this when rates move, and the answer favours brokers with refinance content, genuine reviews, and a complete Google Business Profile, all of which our SEO and AEO work builds so your brokerage is the one named.

How do I get my mortgage brokerage recommended by ChatGPT and Google AI?

It comes down to crawlable loan-program schema, consistent local citations, and steady borrower reviews, and our combined SEO, AEO, and GEO work creates exactly those signals so AI engines surface and cite your brokerage.

Other industries we serve

Ready to win mortgage broker search?

Start with a free AI-visibility audit - we'll show you exactly where you stand and the fastest wins.

Run my free audit