Pinterest is a search and discovery engine where people actively plan what they're going to buy - which makes it one of the highest-intent visual channels available. RankJoe runs Pinterest Ads that reach buyers in planning mode with shopping and catalog ads, so your products show up exactly when someone is deciding what to purchase next.
Pins have a long life and compound over time, so Pinterest can keep driving traffic and sales long after the spend. We combine keyword and interest targeting with strong visual creative and shopping feeds to turn that planning intent into revenue - especially for ecommerce, home, beauty, food and DTC brands.
Who it's for
- Ecommerce and DTC brands with visual, lifestyle products
- Home, decor, beauty, fashion, food and wedding niches
- Brands that want high-intent, planning-stage buyers
- Advertisers looking for a channel beyond Meta and Google
Pinterest's intent is wasted without the right setup
Most brands treat Pinterest like a social network and run generic image ads with no shopping feed, no keyword strategy and no conversion tracking - so they miss the platform's biggest advantage: buyers actively searching and planning. We set up shopping and catalog ads, target the keywords and interests your buyers use, and build creative designed for Pinterest's visual, save-and-revisit behaviour, so high-intent discovery turns into sales.
What we deliver
Shopping & catalog ads
Product feed setup and shopping campaigns so your catalog appears in the searches and feeds buyers browse.
Keyword & interest targeting
We target the search terms and interests your buyers use while planning, capturing them at the perfect moment.
Visual creative
On-brand pin creative built for Pinterest's vertical, save-and-revisit behaviour - designed to drive clicks and saves.
Conversion tracking
Tag and event setup so campaigns optimise to real purchases, not just impressions and saves.
How we deliver
Audit & strategy
We map where you stand today, study your competitors and your buyers, and build a prioritised plan tied to revenue - not vanity metrics.
Build & launch
We execute the work end-to-end: setup, creative, copy, tracking and QA. You approve once; we ship continuously without endless meetings.
Optimise
We read the data weekly, cut what loses, double down on what wins, and keep testing new angles so performance compounds month over month.
Report & prove
A transparent monthly dashboard ties every action to traffic, leads, pipeline and revenue, so you always know exactly what your money bought.
How we measure success
- Return on ad spend (ROAS)
- Cost per purchase / acquisition
- Click-through, save and conversion rate
- Best-performing pins and keywords
- Assisted conversions over time
Why RankJoe
One team, every channel
Most agencies do one thing. We connect SEO, AEO, GEO, web, app and paid advertising into a single growth system, so your channels reinforce each other instead of fighting over budget. The site we build is engineered to rank; the content that ranks also gets cited by AI; the ads send traffic to pages that actually convert.
We practice what we preach
We rank on Google and get cited by AI for our own services. If the playbook didn't work, you would never have found us in the first place. Our own visibility is the proof, and we hold your campaigns to the same standard.
Senior, founder-led delivery
No junior teams, no outsourced guesswork, no account managers reading from a script. The people who plan your strategy are the people who execute it, so nothing gets lost in translation and the work actually ships.
Radically transparent reporting
Live dashboards and plain-English monthly reports tie every action to the only metrics that matter - traffic, leads, pipeline and revenue. You always see exactly what your money bought, with no smoke and no jargon.
Built to move fast
Async, milestone-driven delivery built for lean teams. You brief us once and the work ships continuously - no endless meetings, no waiting weeks for a deck. Momentum is a feature, not an afterthought.
Frequently asked questions
Is Pinterest only for ecommerce?
Ecommerce, home, beauty and lifestyle brands tend to win biggest, but any business with visual, planning-stage demand can benefit. We'll confirm fit before recommending spend.
Do pins keep working after the campaign?
Often, yes - pins have a long shelf life and can keep driving saves and traffic well beyond the campaign window, which makes Pinterest unusually efficient over time.
Do you set up the product feed?
Yes - we handle catalog and feed setup so your products appear in shopping placements and stay accurate and optimised.
How do we get started?
Every engagement begins with a free audit. We show you exactly where you stand today, where the fastest wins are, and a clear, prioritised plan to get there. If it's a fit, we scope the work and get moving - usually within a week, with no drawn-out onboarding.
Are there long contracts?
No long lock-ins. We earn the relationship month to month with real results and transparent reporting. Most clients stay for the long term because the work compounds and pays for itself - not because they're trapped in a contract.
Who will I actually work with?
A senior, founder-led team - not a rotating cast of juniors. You get direct access to the people doing the work and a single, accountable point of contact who knows your account inside out.
How do you report on results?
You get a live dashboard plus a monthly report written in plain English, tying every action to traffic, leads, pipeline and revenue. There's never a question about what your investment bought - the numbers are always in front of you.
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