TikTok turned short-form video into the cheapest reach on the internet - and a real performance channel when you build for it. RankJoe runs TikTok Ads that ride the algorithm to massive, low-cost reach and then convert it: UGC-style video, Spark Ads that boost organic posts, and creator collaborations, all optimised to ROAS rather than vanity views.
TikTok rewards content that doesn't look like an ad. We produce native, hook-first video at volume, let the algorithm surface winners, and scale the creative that actually drives sales - while keeping tracking clean so you optimise on revenue, not just impressions.
Who it's for
- DTC and ecommerce brands with a visual, demonstrable product
- Brands targeting younger, mobile-first audiences
- Advertisers who want cheap reach that still converts
- Teams ready to lean into short-form video creative
Repurposed ads die on TikTok
Polished, repurposed TV-style ads sink on TikTok - the platform wants native, hook-first video that feels organic. Most brands also chase views instead of sales and never track conversions properly, so spend looks busy but doesn't pay. We build UGC-style creative designed to stop the scroll in the first second, test hooks at volume, and optimise to ROAS with clean tracking, so reach turns into revenue.
What we deliver
UGC-style video creative
Native, hook-first videos produced for TikTok's feed - the format that earns cheap reach and conversions.
Spark Ads & creators
Boost high-performing organic posts and partner with creators to scale what's already resonating.
Campaign setup & tracking
Pixel and event setup so the algorithm and our optimisation target real conversions, not views.
ROAS-driven scaling
We scale winning creative and audiences while retiring fatigue, keeping cost per result low.
How we deliver
Audit & strategy
We map where you stand today, study your competitors and your buyers, and build a prioritised plan tied to revenue - not vanity metrics.
Build & launch
We execute the work end-to-end: setup, creative, copy, tracking and QA. You approve once; we ship continuously without endless meetings.
Optimise
We read the data weekly, cut what loses, double down on what wins, and keep testing new angles so performance compounds month over month.
Report & prove
A transparent monthly dashboard ties every action to traffic, leads, pipeline and revenue, so you always know exactly what your money bought.
How we measure success
- Return on ad spend (ROAS)
- Cost per purchase / acquisition
- Hook rate and 3-second view rate
- Click-through and conversion rate
- Creative fatigue and refresh cadence
Why RankJoe
One team, every channel
Most agencies do one thing. We connect SEO, AEO, GEO, web, app and paid advertising into a single growth system, so your channels reinforce each other instead of fighting over budget. The site we build is engineered to rank; the content that ranks also gets cited by AI; the ads send traffic to pages that actually convert.
We practice what we preach
We rank on Google and get cited by AI for our own services. If the playbook didn't work, you would never have found us in the first place. Our own visibility is the proof, and we hold your campaigns to the same standard.
Senior, founder-led delivery
No junior teams, no outsourced guesswork, no account managers reading from a script. The people who plan your strategy are the people who execute it, so nothing gets lost in translation and the work actually ships.
Radically transparent reporting
Live dashboards and plain-English monthly reports tie every action to the only metrics that matter - traffic, leads, pipeline and revenue. You always see exactly what your money bought, with no smoke and no jargon.
Built to move fast
Async, milestone-driven delivery built for lean teams. You brief us once and the work ships continuously - no endless meetings, no waiting weeks for a deck. Momentum is a feature, not an afterthought.
Frequently asked questions
Do I need to be on camera?
No. We produce UGC-style creative with creators, voiceover or product-led formats - whatever fits your brand. The point is native, hook-first video, not your face on screen.
Is TikTok only for young audiences?
TikTok skews younger but its audience is broadening fast across age groups. We'll confirm your buyers are reachable there before recommending spend.
Can TikTok drive real sales, not just views?
Yes - with native creative, clean conversion tracking and ROAS-focused optimisation, TikTok is a genuine performance channel, not just an awareness play.
How do we get started?
Every engagement begins with a free audit. We show you exactly where you stand today, where the fastest wins are, and a clear, prioritised plan to get there. If it's a fit, we scope the work and get moving - usually within a week, with no drawn-out onboarding.
Are there long contracts?
No long lock-ins. We earn the relationship month to month with real results and transparent reporting. Most clients stay for the long term because the work compounds and pays for itself - not because they're trapped in a contract.
Who will I actually work with?
A senior, founder-led team - not a rotating cast of juniors. You get direct access to the people doing the work and a single, accountable point of contact who knows your account inside out.
How do you report on results?
You get a live dashboard plus a monthly report written in plain English, tying every action to traffic, leads, pipeline and revenue. There's never a question about what your investment bought - the numbers are always in front of you.
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