Google Ads buys you the top of the results page the moment someone is ready to buy. Run well, it's the most direct line between intent and revenue in marketing. Run badly, it's a fast way to burn cash on clicks that never convert. RankJoe manages Google Ads for profit - Search, Performance Max, Shopping and YouTube campaigns engineered around your real margins, not vanity clicks.
We start with conversion tracking and attribution, because you can't optimise what you can't measure. Then we structure campaigns around your most profitable products and queries, write ads that earn the click, and tune bids to your target return on ad spend - week after week.
Who it's for
- Businesses with real buying intent on Google search
- Ecommerce brands that need Shopping and Performance Max to scale
- Lead-gen companies that want more qualified calls and forms
- Advertisers who suspect their current account is wasting spend
Most Google Ads accounts leak money
Broad keywords with no negatives, conversion tracking that's wrong or missing, Performance Max running as a black box, and bids set to maximise clicks instead of profit - these quietly drain budgets every day. We rebuild the account around accurate tracking, tight intent-matched structure, profit-driven bidding and relentless search-term and negative-keyword hygiene, so every dollar works toward revenue, not just traffic.
What we deliver
Account audit & rebuild
We fix tracking, restructure campaigns by intent and margin, and cut the waste that's draining your budget.
Search, PMax, Shopping & YouTube
The right campaign types for your goals - high-intent Search, Shopping feeds, Performance Max and YouTube for reach.
Conversion tracking & attribution
Accurate, server-side-ready conversion tracking so bids optimise to revenue, not soft clicks.
Creative & continuous optimisation
Ad copy and creative testing, bid management, negatives and search-term review every week.
How we deliver
Audit & strategy
We map where you stand today, study your competitors and your buyers, and build a prioritised plan tied to revenue - not vanity metrics.
Build & launch
We execute the work end-to-end: setup, creative, copy, tracking and QA. You approve once; we ship continuously without endless meetings.
Optimise
We read the data weekly, cut what loses, double down on what wins, and keep testing new angles so performance compounds month over month.
Report & prove
A transparent monthly dashboard ties every action to traffic, leads, pipeline and revenue, so you always know exactly what your money bought.
How we measure success
- Return on ad spend (ROAS) and profit
- Cost per acquisition (CPA) and cost per lead
- Conversion rate and quality of leads
- Click-through rate and Quality Score
- Impression share for priority terms
Why RankJoe
One team, every channel
Most agencies do one thing. We connect SEO, AEO, GEO, web, app and paid advertising into a single growth system, so your channels reinforce each other instead of fighting over budget. The site we build is engineered to rank; the content that ranks also gets cited by AI; the ads send traffic to pages that actually convert.
We practice what we preach
We rank on Google and get cited by AI for our own services. If the playbook didn't work, you would never have found us in the first place. Our own visibility is the proof, and we hold your campaigns to the same standard.
Senior, founder-led delivery
No junior teams, no outsourced guesswork, no account managers reading from a script. The people who plan your strategy are the people who execute it, so nothing gets lost in translation and the work actually ships.
Radically transparent reporting
Live dashboards and plain-English monthly reports tie every action to the only metrics that matter - traffic, leads, pipeline and revenue. You always see exactly what your money bought, with no smoke and no jargon.
Built to move fast
Async, milestone-driven delivery built for lean teams. You brief us once and the work ships continuously - no endless meetings, no waiting weeks for a deck. Momentum is a feature, not an afterthought.
Frequently asked questions
What's the minimum ad budget?
Google Ads can work from a few thousand dollars a month, but the right number depends on your market and CPCs. We'll model realistic expectations before you spend, so there are no surprises.
How soon will I see results?
Campaigns can drive conversions in the first weeks, but the real gains come as the account collects data and we optimise - typically a meaningful lift within 30-60 days.
Do you manage the budget or do I pay Google directly?
You pay Google directly and keep full ownership of your account. We manage strategy, build and optimisation, and report transparently on every dollar.
How do we get started?
Every engagement begins with a free audit. We show you exactly where you stand today, where the fastest wins are, and a clear, prioritised plan to get there. If it's a fit, we scope the work and get moving - usually within a week, with no drawn-out onboarding.
Are there long contracts?
No long lock-ins. We earn the relationship month to month with real results and transparent reporting. Most clients stay for the long term because the work compounds and pays for itself - not because they're trapped in a contract.
Who will I actually work with?
A senior, founder-led team - not a rotating cast of juniors. You get direct access to the people doing the work and a single, accountable point of contact who knows your account inside out.
How do you report on results?
You get a live dashboard plus a monthly report written in plain English, tying every action to traffic, leads, pipeline and revenue. There's never a question about what your investment bought - the numbers are always in front of you.
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Ready to buy the top of google?
Start with a free audit - no pitch, just a clear plan and the fastest wins.
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